Artists Rates for British Based Talent

In a commercial a featured artist is someone who is seen or heard (excluding background speech or noise) and whose individual role plays an essential part in the telling of the commercial story.   Unless otherwise agreed, for commercials, and corporate films, all rates and working hours are based on the 'Form of Engagement for Featured Artists in Television Commercials', approved by Equity, the IPA, APA and ISBA. 

British based featured artists receive a day rate, the Basic Studio Fee (BSF) & separate fees for usage:  All shoot days (BSFs) are for 10 hours (including a 1 hour break) & overtime is @ 20% of the BSF an hour, after 10 hours (unless otherwise agreed).  Travel and rest days are at 50% BSF & night-shoots, Sundays & public holidays are at 150% BSF. Recalls & wardrobe sessions are normally £50.  Rehearsal and prep days are 100BSF or 50% BSF for up to 4.5 hours. Standard call times are between 7:30am and 4pm , any time on set before 7:30am or after 10pm is subject to overtime at 20% BSF an hour, after midnight overtime is at 33.3% BSF. 

Artists receive additional use fees for their performance being broadcast: Usage fees.  All usage is officially at the rates approved by Equity (actors union) , PMA (personal managers association) and the AMA (association of model agencies) ,  available at: www.usefee.tv . and unless otherwise agreed working terms and conditions are subject to 'the standard Equity Agreement’.

Models for Print, work an 8 hour day with an hour break and can be booked for 4 hours / half day.  Model and dancer bookings are traditionally subject to a 20% agency fee and the Industry practice is to add an additional 20% agency fee to all invoices paid from outside the EU (the UK from January 1st 2021)

If transport to the set isn't provided, travel within 20 miles of Charing Cross is allowed , otherwise (excluding 30mins each way) travel time will be counted as part of the working hours.

Any agreements with rates, buyouts, or working hours that differ from the above should be agreed prior to casting including caveats for any additional media formats, subsequent usage , additional territories and options to renew. 

For Film and TV, the hours of work are 8 hours out of a 9 hour working day and follow one of the following guidelines, the FAA /PACT Agreement, the BBC Equity Agreement or the ITV Equity Agreement. 

Contact us if you would like us advice on talent fees for a specific projects.