Resource & Street Casting with Fruitcake

We use a multitude of methods to cast actors, models and dancers or to street-cast real people & resource individuals with specific skill sets for media campaigns that go above and beyond the traditional approaches:

Our varied Street Casting team may physically visit public places, events, or locations where they believe they can find individuals who match the campaign's desired look or personality.

We hold Casting calls or auditions may be held at specific locations open to the public. These open calls invite anyone who fits the criteria to audition for the role.

We use various types of Community Outreach and engage with local communities, organizations, or clubs to find individuals who fit specific roles and have developedpartnerships with schools, sports teams, and various cultural and social groups.

We use a network of Online and social media platforms, forums, and access to every international dedicated casting websites to network with agents and reach out to potential candidates and use our extensive networks within the entertainment industry to reach out to colleagues, managers and other professionals such as agents and talent agencies who represent a wide range of actors and performers and specialise Skills-Based Casting for roles that require specific skills, as casting directors we seek out professionals or enthusiasts in fields like business, sports, music, dance, or other specialties and use and consult with experts in particular fields to identify individuals who can convincingly portray characters with the required specialized knowledge or experience and conduct auditions or screen tests to evaluate the suitability of individuals for specific roles, whether they are actors or real people.

For background roles and crowd scenes, we work with the better background casting agencies that specialize in finding and coordinating background talent and we or they can advise and arrange all casting of secondary toles.

We pay attention to your Diversity and Inclusion Efforts and actively seek diversity and inclusivity in our casting to accurately represent various demographics and perspectives in media campaigns.